CPA, conversion benchmarks and the right mix for Indian B2B, D2C, SaaS, healthcare and education brands in 2026.
There is no universal answer — the right mix depends on category, AOV, sales cycle and your team's in-house capability.
Best when buyers actively search. Typical CPL: ₹150–₹2,500 depending on category. Works fastest for services and B2B.
Best for D2C, fashion, beauty, F&B, edtech. CPA ₹200–₹1,500. Creative is the lever.
Slowest to start, cheapest at scale. ₹15K–₹1.5L/month. Generates 30–60% of organic traffic once it compounds.
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